ODX is a subsidiary of OnDeck that enables banks to automate small business lending for profitable growth.
Basically, if you apply for a small business loan, you go through a white-labeled flow. Then that data is sent to a back end system we've designed to help loan analysts process a bunch of data. As of today, I'm contracting with ODX as a Product Designer and am focusing my time on building out a design system and flexible token library to allow for rapid bank product customization.
Last year, I worked alongside ODX partners and John Clark at Team to start the ODX Design System and build out the behind-the-scenes workstream for users accepting/rejecting small business loan applications.
Below is an example of partner customization. This is the same page as the hero shot on this screen. With a few edits to the tokens (color, typography, iconography) and the content, we have a new experience ready to be built for our new partner Example Bank.
Design System Work
Two shots of many. Showcasing dropdown and typography (one component and one token.)
Previous Work Below ⬇️
(2019 at Team Design)
Style Guide and Component Library
I built out a style guide and component library to marry the Salesforce Lightning Design System and ODX's existing brand and icon style. The typeface used is Public Sans and was chosen for its neutrality and legibility while maintaining a friendly tone.
The queue is a page displaying all of the applicants waiting for loan approval. On this page, an analyst needs to be able to scan through information, see which applications require action, and understand there is advanced technology powering the Decisions Console.
The redesigned queue gives the user the ability to quickly navigate between larger tasks. For example, the user can quickly request help, view more data on the Home tab, or access administrative options in the Servicing tab. The information has been significantly stripped down to only show what's important to the case. If a fraud analyst is viewing the queue, they will need to see different alerts than a credit analyst. Because of this need, the redesigned queue has removed any information not pertinent to the user accessing the queue. Finally, a new visual style has been implemented to modernize the system, instill a sense of trust in the system, and increase efficiency.
Existing Applicant Page
The applicant page is accessible after a user has clicked into one of the application on the queue. In this area, an analyst needs to view reports, request documents, see which tasks require action and which can be left for the system or another analyst to handle, and communicate about the case.
Redesigned Applicant Page with Sidebar
The redesigned applicant page focuses on clear visual hierarchy and highlighting tasks requiring action. The analyst can quickly navigate back to the queue using the primary navigation on the far left. Using the side drawer on the right, the analyst can view the Applicant's Profile to compare information, take notes regarding the application, and view the history of changes. This redesign includes many collaborative features that did not exist before as well as a flexible workspace.